Earlier in the year the companies recruitment agency asked if I could give them some advice on using Twitter as a business tool. I’m certainly not an experts on Twitter but as myself and the company have been using it since 2007, I had a few ideas.
I would say most of these ideas are based on ones we’ve learnt from blogging over the years, as Twitter itself is often referred as "Micro-Blogging".
- Humanise – Promo outside of work stories
- Share – news/links about your industry
- Listen – for your business name / brand – reply to the tweet
- Add image / logo / Wallpaper – Remind us your business by creating a customised background to promote your business
- Business or Personal or Both – Decide what you plan to tweet about / your audience
- Give and Take – You need to give valuable advice to your followers
- Re Tweet - Praise or retweet your follower tweets if contain value information
- Competition – Follow your competition
- Ask for help / Questions - Ask your followers questions
- Advice – Answer questions of people you don’t follow
What’s your advice for using Twitter for business purposes?